Euromed Capital and “Bpifrance Université”, in cooperation with “HEC Executive Formation”, organized the seminar “Preparing one’s growth in Africa” from 26 to 28 September 2017, destined to entrepreneurs who are members of Euromed Capital or Bpifrance Excellence.
This event is the the result of the collaboration between Euromed Capital and its partners, whose target is to promote exchanges between private equity players, companies, lawyers and consulting firms in the Northern but also Southern Mediterranean regions.
During the three days’ seminar, some 20 participants from France, the Maghreb and sub-Saharan Africa were able to create a strong group dynamic.
After an introductory lecture by an ethnologist on the importance of recognizing cultural differences, they addressed a variety of topics, such as regional integration in Africa, or the concrete implementation of an internationalization towards this continent.
Expert speakers underlined the difficulties that companies may have in accessing different African markets and each’s specificities, but also that the continent is a land of opportunities for those who wish to develop there.